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About Us
Mission | Team | Testimonials | Services
ABOUT US
Toronto Office
360 Dufferin Street
Suite 105
Toronto, ON M6K 1Z8
T: 647.436.8423
F: 647.436.3174
New York Office
94 Fulton St
4th Floor
New York, NY 10038
T: 212.231.7410
For new business inquires, please email us..
We promise to get back in touch with you within 24 hours.
MISSION
The MuseBox is a different kind of marketing company. We exist out of our love for music culture and want to expose it to you.
Combining years of branding and marketing experience, extensive contacts in both underground and mainstream cultures, a comprehensive approach to multi-tiered relational marketing and domestic as well as international marketing expertise, The MuseBox offers a completely unique set of services.
With offices in both New York and Toronto, The MuseBox is your North American marketing solution.
The MuseBox helps build stronger brands. In emphasizing brand strategy and tastemaker marketing, we utilize media connections, seed products, design unique promotions and contact an extremely diverse international tastemaker network. We target those who create trends, rather than those who follow; fostering participatory marketing and resulting in lasting impressions.
Nadine Gelineau, President/Founder
Growing up in Canada, and living in NYC since '97, Gelineau has an extensive career in various aspects of the music industry. An executive with over 25 years of Domestic and International marketing experience in the music industry, her involvement ranged from radio (CKCU, CKUT, CBC Brave New Waves) to club dj, retail buyer, concert promoter and finally executive marketing roles at BMG Music Canada, Palm Pictures, Volcano and TVT Records. Her reputation as an innovative, results-driven, life-long music fan led to the birth of The MuseBox. She also loves traveling towards the sun, her cat LeTigre, and spas. Within the field of Artist Management, Gelineau worked with The Dears during the "No Cities Left" album cycle; her current clients include The High Dials, Uncut, and 120 Days.
Bobby began throwing music festivals at age 17 in Lindsay, Ontario as a way to get his crappy three-chord pop punk band shows when nobody else would book them. 9 years later, he's run the gamut of the Canadian music and marketing biz. He jumped as programmer of events at the University of Ottawa as a surefire way to throw concerts with other people's money. Since graduating with a communications degree in 2006, Bobby's worked as national promotions coordinator for Ogilvy & Mather, in lifestyle marketing for Sony BMG, , and managing quirky indie pop bands under the umbrella of Shameless Promotions, a Toronto-based company he created with a friend.
Bryan Vaughan, Director of Online Marketing
During his four years at Belmont University (Nashville), Bryan began his music industry career interning at a plethora of music industry companies, including Sub Pop Records and Saddle-Creek Records. He then started his own entrepreneurial venture, Paper Garden Records, which was the eventual segue into his career at The MuseBox.
Lauren Baker, Lifestyle/Radio/Events (Canada)
Lauren Baker was born in Dundas, Ontario, the cactus capital of Canada, and perhaps not coincidentally, she appreciates a good drink. She came to Toronto as an aspiring fashion stylist but, like so many innocent small-town souls, the city corrupted her into a music junkie. She has spent the past four years working to get her fix, booking indie-rock shows and throwing after-hours warehouse parties. When she's not courting new clients for The MuseBox with her irrepressible charm, she serves as the minister of information for Toronto/NYC label Unfamiliar Records.
Xavier Aaronson, Office and Project Manager
Growing up in NYC and living in Montreal while at McGill University, Xavier has always had a healthy dose of good music surrounding him. After juggling internships at both The MuseBox and Vice Records, Xavier made the upgrade from intern extraordinaire to office manager at The MuseBox. He enjoys parachutes, postcards of paintings, and other heaviness.
Jason Consoli, Press
Jason is a native New Yorker with over 13 years experience in the music industry. In college he got his foot in the door interning for The New Music Seminar and Dave Kendall Productions. He eventually landed a gig at Reach Media Relations where he learned the publicity trade working with such artists as Depeche Mode, The Cure, Morrissey, Erasure and Bush. He followed this with 11 years at TVT Records as Senior Director of Publicity. While at TVT he worked with eventual MuseBox President and Founder Nadine Gelineau who snatched him up in February 2008. Jason has also moonlighted as a club DJ since 1991. In addition he enjoys puppies, bubble baths and pink unicorns.
Theresa Micallef, Director of Media
After completing a diploma in public relations, Theresa interned with Sony BMG, Word Magazine and the Toronto Urban Music Festival (TUMF), while freelance writing for Canadian music publications, music programming for ARCfest (Art for Real Change Festival), helping up-and-coming local artists make their mark and working on her BA in Creative Arts. In 2005, she became the publicist for Fontana North (then MapleNationWide) and later for both Fontana North and sister company MapleMusic Recordings. She recently left her post there to join the MuseBox team, where she heads up the Canadian press department and handles US tour press and online.
Sebastian Galvez, Online and DJ Marketing (Canada)
While attending the Trebas Insitute, Sebastian entered the music industry by juggling all-nighters and clocking in office time at The MuseBox. Now a full-time MuseBoxer, Sebastian’s specialties include his knowledge of the blog world and the Toronto DJ scene. When he's not in the office, he spends his time digging through new music and dusting off past gems that'll make their way back to your hearts..
TESTIMONIALS :: back to top
"The MuseBox has been instrumental in establishing a strong Canadian presence for both of my bands: Brasstronaut & The Clips, as well as for my label, Unfamiliar Records. The staff at The MuseBox are extremely effective networkers & communicators, giving me complete confidence in entrusting them with my life's work." - Edo Van Breemen, Unfamiliar Records
"The MuseBox took my artist to a whole other level of exposure on the web, starting with multiple online reviews every week and leading up to the holy grail of all, a MySpace feature. I was quite satisfied for the price and will definitely use them again." - Phil Jaurigui Swinghouse LA, Manager, Astra Heights
"I finally got a chance to take a good look at the final report, and it looks great! I especially like all the detail, and the feedback from the stores is excellent. Thanks for all the work that went into the campaign and this report. It was definitely very good working with you and The Musebox as well." - Amza Kubba - Capsule Records Inc.
"The MuseBox keeps me posted on what is hot and what is hotter. Communication is key when producing retail ambiance. The MuseBox is always there for that. The MuseBox rocks, beeps and whistles." - Paul Frank Industries, inc.
" The MuseBox has been instrumental in expanding the reach of the band's they work with in our city of San Diego, in particular by marketing on a street level in a way that advertisements can never touch. Post concert parties, in-store and online contests, and in store performances are just a few examples of how M-Theory and The MuseBox have worked together to promote the artists we sell. The MuseBox is effective and reaches the target audience that cares about the music!" - Eric Howarth, Owner, M-Theory Music, San Diego, CA
“Specialized companies such as The MuseBox have become key in developing fan bases for indie bands and new artists on major labels.” - LATimes
“The folks at The MuseBox have just the right ideas about marketing music. Thanks to them my retail store has THE BEST selection of new music playing all the time. MuseBox has also done contests and give-aways with our store, that not only thrill our customers, but also gives them an opportunity to experience new music firsthand. These guys are unmatched!" -Brat, Santa Monica
“A lot of people claim to target trendsetters, but very few people actually deliver them. Through brand integrity, community & truth, The MuseBox speaks to every single one of those elusive yet very essential assholes.” -Livia Tortella, Vice President of Marketing & Artist Development, Atlantic Records Group