About Us
Mission | Team | Testimonials | Services
ABOUT US
New York Office
650 Broadway
4th Floor
NYC, NY 10012
T: 646-237-0023
F: 646.786.2090
Toronto Office
358 Dufferin Street
Suite 109
Toronto, ON M6K 1Z8
T: 647.436.8423
F: 647.436.8395
For new business inquires, please email us.
We promise to get back in touch with you within 24 hours.
MISSION
The MuseBox is a different kind of marketing company. We exist out of our love for music culture and want to expose it to you.
Combining years of branding and marketing experience, extensive contacts in both underground and mainstream cultures, a comprehensive approach to multi-tiered relational marketing and domestic as well as international marketing expertise, The MuseBox offers a completely unique set of services.
With offices in both New York and Toronto, The MuseBox is your North American marketing solution.
The MuseBox helps build stronger brands. In emphasizing brand strategy and tastemaker marketing, we utilize media connections, seed products, design unique promotions and contact an extremely diverse international tastemaker network. We target those who create trends, rather than those who follow; fostering participatory marketing and resulting in lasting impressions.
Nadine Gelineau, President/Founder
Growing up in Canada, and living in NYC since '97, Gelineau has an extensive career in various aspects of the music industry. An executive with over 25 years of Domestic and International marketing experience in the music industry, her involvement ranged from radio (CKCU, CKUT, CBC Brave New Waves) to club dj, retail buyer, concert promoter and finally executive marketing roles at BMG Music Canada, Palm Pictures, Volcano and TVT Records. Her reputation as an innovative, results-driven, life-long music fan led to the birth of a partnership culture agency with Vice, called addVice, and eventually her own agency, The MuseBox. She also loves traveling towards the sun, her cat LeTigre, and spas. Within the field of Artist Management, Gelineau worked with The Dears during the "No Cities Left" album cycle; her current clients include Uncut, Wolf & Cub, Green Go, Ruby Coast and Twin Tigers.
Previous management clients include K-Os, The High Dials, The Dears, and Echo and The Bunnymen (in partnership with Porcupine Management.)
Previous management clients include K-Os, The High Dials, The Dears, and Echo and The Bunnymen (in partnership with Porcupine Management.)
Eric Speck, General Manager
Eric Speck has been working in the music business for over 14 years. Starting out WMUC in Maryland and the free-form powerhouse WFMU Radio in New Jersey, he has since gone on to work in almost every aspect of the business - from retail to distribution to booking the best live talent at the revered New York rock venue Brownies and more. He is best known on the record label side where Speck worked at the legendary indies, Tim Kerr Records and Knitting Factory Records, as well as A&R consultant for several major labels and most recently as an A&R Director for Island Records. However, it is as the owner of the venerated Ace Fu Records - which has released incredible and popular indie artists such as, DeVotchKa, Pinback, Secret Machines, Man Man, Ted Leo, Annuals and more - that Speck has been able to establish his talent as a true taste-maker and fearless music business entrepreneur.
John Hammond, VP Marketing
John has spent 20+ years driving new business strategies for a series of entrepreneurial companies and artists. He has led digital and marketing efforts for Sony BMG, Wind-up Records, TVT Records, and Rykodisc, working directly with artists ranging from Bob Mould and XTC to Evanescence and David Bowie. While he did not invent the Internet, John pioneered such techniques as band widgets, social networking, user-generated content and viral marketing. John attributes his omnivorous and impeccable musical taste to his background growing up in New Orleans with an English older brother, and his teenage wasteland days spent working at several independent record stores and college radio stations.
Bobby Kimberley, Director of Marketing & Accounts
Bobby began throwing music festivals at age 17 in Lindsay, Ontario as a way to get his crappy three-chord pop punk band shows when nobody else would book them. 9 years later, he's run the gamut of the Canadian music and marketing biz. He jumped as programmer of events at the University of Ottawa as a surefire way to throw concerts with other people's money. Since graduating with a communications degree in 2006, Bobby's worked as national promotions coordinator for Ogilvy & Mather, in lifestyle marketing for Sony BMG, , and managing quirky indie pop bands under the umbrella of Shameless Promotions, a Toronto-based company he created with a friend.
Xavier Aaronson, Manager of Business and Artist Development
Growing up in NYC and living in Montreal while at McGill University, Xavier has always had a healthy dose of good music surrounding him. After juggling internships at both The MuseBox and Vice Records, Xavier made the upgrade from intern extraordinaire to project manager at The MuseBox. He enjoys parachutes, postcards of paintings, and other heaviness.
Matt Amoroso, Director of Media and Accounts
Matt has worked in all realms of the music industry with a strong background in publicity and artist management. Getting his start during the heyday of Artemis Records, Matt soon moved on to work in the PR department for the famed Blue Note Records. After Blue Note, Matt joined the crack squad at Emcee Artist Management, managing Medeski Martin and Wood, Marc Ribot and The Wood Brothers, while product managing album releases on MMW's independent record label Indirecto Records. During this time, Matt began editing the website Stark Online, and started working with Nashville based artist Tristen for management/career consulting. Matt joins The MuseBox after most recently working for Brooklyn PR firm Shore Fire Media.
Jaz Freed, Office Manager
Jaz hails from the land down under. Specialising in almost anything, and her love of organisation, brings her to work with the fine people at The Musebox. She loves interpretive dance, the 80s & 90s, photography, music, and Kath & Kim. (note: She can be bribed with any form of sugar.)
Keziah Myers, Project Manager
At 17 Keziah decided to fully embrace her musical upbringing, collaborate it with business and work in the music industry. While completing a Communications (Business – Marketing)/Sociology degree at Wilfrid Laurier University, Keziah started to plan events and work alongside rapper JD Era. Before long, Keziah found herself working with Drake, Kim Davis, Daniel Daley and other major hip hop artists Keziah’s experience landed her a job at The MuseBox, where she is a project manager, and focuses on Press and Online campaigns for the Canadian office. Outside of The MuseBox, Keziah holds a spot on the board of directors for the Urban Music Association of Canada (UMAC), plays american football for four leagues, helps with youth initiatives across Toronto and loves to just hang out and have fun.
Jo Vos, Manager of Lifestyle/College Radio/DJ Culture
This multi-tasking blonde dynamo comes to The Musebox with a diverse background in music, luxury goods, and the non-profit sector. Jo was the first Canadian candidate chosen to be part of the “Walking Eye A&R Team†at Columbia Records in NYC where she scouted artists such as The Drums, Sleigh Bells, and Hey Ocean; all of which went on to major commercial success. Working with Sony Music and Pirates Blend Records, she played a key role in A&R, Digital Marketing, and Social Media strategies of many high profile domestic and international artists. Vos’ personal brand image, namely her entrepreneurial spirit and brazen attitude, make her a great addition and asset for The Musebox. Most nights of the week you can find her at a live music venue. Feel free to ask her what she’s listening to. You'll be glad you did.
Nathalie Levey, Manager of Lifestyle and Specialty PR
Nathalie began her lifelong love of music as a small child, pursuing instrumental studies in classical violin and voice, and idolizing Madonna. After completing her undergraduate studies at Berklee College of Music and interning with Performer Magazine, Nathalie made the move to New York City where she began immersed herself in the world of music publicity at ThinkTank Marketing. She proudly headed up the online efforts for major label projects such as Lady Gaga, Labelle, and Disney's 'The Princess and the Frog' Soundtrack, before transitioning over to work at The Musebox. Her extra-curricular passions include blonde ambition, anything involving glitter or sparkles, Buffy the Vampire Slayer, and the entire animal kingdom.
Lauren Kish, Ecommerce, Social Networking Director
Lauren and her much beloved laptop have a close bond. She's usually glued to the computer scouring through music zines, tweeting at Chilly Gonzales, lurking on facebook, scrutinizing fashion blogs or falling asleep with said laptop on chest. She's holding down the Musebox's Social Media fort which works well given her love affair with the world wide superhighway.
She hails from the land down under and talks at a million miles an hour. She previously oversaw all marketing initiatives for the amazing Australian online webstore chaos.com and online marketing for Stomp distribution, worked with the PR & Marketing team at Turner Broadcasting in London and interned with the folks at Dazed & Confused. She has an illogical adoration for both Mike Patton and Steve Albini...and all kinds of cheese.
She hails from the land down under and talks at a million miles an hour. She previously oversaw all marketing initiatives for the amazing Australian online webstore chaos.com
Janet Treadway, Media Planner, Video Editor
Janet is a music industry veteran who started learning the ropes while playing in various NYC bands in the early nineties and touring the US. Â That labor of love sent her on a path that led to artist management and then on to record labels, where she has enjoyed working indie bands, movie soundtracks, hip-hop, death metal and everything in between. Â As Advertising Director at TVT Records, where she worked for eight years, she learned how to get the best bang for the advertising buck whether spending a hundred or a million dollars, (she's done both). Â Having played in lots of different bands you've never heard of, she is more than happy to do everything she can to make sure you hear of whatever she's working on now. Â She's also our expert in-house video editor.
Shannon Martin, Distribution Label Manager/Business Development
Born in Montreal, raised in Africa & Saudi Arabia, mum was a singer, dad fixed helicopters, Shannon got an Annie perm at the age of 7 & sang musical soundtracks at the top of her lungs all day. Back on Canadian soil (Calgary, Alberta) at 17, she beelined for the university radio station (CJSW) and the "Brazen Hussy Show" was born. She also wrote for the local weekly paper (Vox Magazine), flogged albums at music retail, booked tours and moonlighted at commercial radio. She became a journalist, wrote for local daily newspapers and DJ'd at clubs. In 2001, she joined Vancouver's Battle Axe Records (public relations, international sales, promotion & marketing), then Boompa Records (Label Manager, A&R, international sales, promotion & marketing) & was the artist manager for Leeroy Stagger. Eventually, she founded File Under: Music (responsibilities: the whole shebang), was the manager for Dan Mangan & V.P. for Music BC. In 2009, she moved to Toronto with Arbor & C12 Records (Label Manager, A&R, international sales, promotion & marketing) until she finally found her home with The MuseBox. She loves her husband and her three cats (Lunas, Sheriff, Dennis) just as much as she loves music and hard working bands. Some days, she loves the cats more than the husband.
TESTIMONIALS :: back to top
"We really loved working with The Musebox! You made this tour for us! We got a huge amount of media attention and getting our name in all the local (Toronto) press. We got great reviews from critics that showed up to our shows and we have to thank you for getting some of those people out to the shows! So basically, this Canada/USA tour was a great success for us in terms of reviews/media exposure/contacts because of your great work!"
-- Hallur of BLOODGROUP (from Iceland)
"The Musebox brought us over to Toronto and New York for 9 shows altogether in June, and we had a blast! So cool to have dedicated and professional people around us at all times who also knew how to have a real good time! And really sweet guys too. It seemed they had done quite a lot of promotion for us over there; radio and tv-interviews, great clubs in both cities, photo sessions and quite alot of people at the shows, too! And we haven't even properly released our album over there yet. Much appreciated indeed and big respect to everyone we met. Hope to work closely with the Musebox in the future!"
-- David Dajani of PIRATE LOVE (from Norway)
"Working with The Musebox thus far has been a great experience. Within just a few weeks of working with the team there, our band was featured on several prominent blogs and print magazines, both indie and mainstream. The attention they've shown me puts my own parents to shame. I say this not to embarass my parents - I love them - but to highlight The Musebox's ability to partner with us in a proactive manner and provide creative solutions to our goal of making lots of money and being really famous and owning a yacht that we could write the words DAS RACIST on and then use to booze and cruise on in St. Tropez or some place Diddy and Jay rap about. Nahmsaying?"
-- Himanshu Suri of DAS RACIST
"The Musebox has been an essential part of our growth as a band in the last few months of working together. As a team they've provided us with a platform to expand and reach new audiences, by landing our band as Myspace's featured artist for the release of our Debut LP "Migration". Using their industry contacts, we had the privilege of signing with one of Canada's top booking agencies, Paquin Entertainment. The Musebox was able to assist us on securing a highly promoted NXNE showcase and as well as flourishing many very promising industry contacts. The Musebox has been a key step in our band's career, taking us to a level of competitiveness where by the term "independent band" is irrelevant."
--Sean Ramesbottom of ARIETTA
"I love working with your agency! You're always happy to help. You provide fast, efficient and courteous service to our request. In our line of business, where we need everything yesterday, it counts for a lot. It's such a refreshing change!"
--David Baeta, Segment Producer (VOLT-TFO)
"The MuseBox hit gold for The Homosexuals' recent tour and EP. We were covered by Pitchfork, the Washington Post, the New York Times, the Onion, RCRDLBL and many more. They just have a way about them that's not the norm and I like it, I really do. They actually get the job done for the little guy, a rare accomplishment in the often murky world of music marketing."
-- Travis Harrison (owner Serious Business Records / Serious Business Music, drummer for the Homosexuals, the Unsacred Hearts)
"The MuseBox has played a pivotal role in expanding SHADs reach from local to, literally, global. The MuseBox has been able to help artists like SHAD capitalize in an era where industry gurus do not have answers. One of the most critical points in SHADs growth came in 2008 when The MuseBox secured SHADs new video a launch on Pitchfork.TV, and locked in a #1 feature on YouTube worldwide. Jumping from 20,000 hits to over 500,000 in just a few days, The MuseBox was able to turn a great video into the viral piece that it was destined to be. After succeeding with Pitchfork and YouTube, The MuseBox continued to push for more exposure. The hard work and dedication that The Musebox team put behind SHADs music was definitely a catalyst in the upward trajectory that SHADs career continues to ride."
--Gaurav Sawhney | The Faculty Of
"The MuseBox were a great help in the marketing of our recent Ocean Rain show at Radio City Music Hall. Their press contacts are second to none - and we're sure that their assistance went a long way to making this show the total success it was"
-- Pete & Peasy (Porcupine Management, managers of Echo & The Bunnymen)
"The MuseBox has been instrumental in establishing a strong Canadian presence for both of my bands: Brasstronaut & The Clips, as well as for my label, Unfamiliar Records. The staff at The MuseBox are extremely effective networkers & communicators, giving me complete confidence in entrusting them with my life's work."
- Edo Van Breemen, Unfamiliar Records
"The MuseBox took my artist to a whole other level of exposure on the web, starting with multiple online reviews every week and leading up to the holy grail of all, a MySpace feature. I was quite satisfied for the price and will definitely use them again."
- Phil Jaurigui Swinghouse LA, Manager, Astra Heights
"I finally got a chance to take a good look at the final report, and it looks great! I especially like all the detail, and the feedback from the stores is excellent. Thanks for all the work that went into the campaign and this report. It was definitely very good working with you and The Musebox as well."
- Amza Kubba - Capsule Records Inc.
"The MuseBox keeps me posted on what is hot and what is hotter. Communication is key when producing retail ambiance. The MuseBox is always there for that. The MuseBox rocks, beeps and whistles."
- Paul Frank Industries, inc. "
The MuseBox has been instrumental in expanding the reach of the band's they work with in our city of San Diego, in particular by marketing on a street level in a way that advertisements can never touch. Post concert parties, in-store and online contests, and in store performances are just a few examples of how M-Theory and The MuseBox have worked together to promote the artists we sell. The MuseBox is effective and reaches the target audience that cares about the music!"
- Eric Howarth, Owner, M-Theory Music, San Diego, CA
"Specialized companies such as The MuseBox have become key in developing fan bases for indie bands and new artists on major labels."
- LATimes
"The folks at The MuseBox have just the right ideas about marketing music. Thanks to them my retail store has THE BEST selection of new music playing all the time. MuseBox has also done contests and give-aways with our store, that not only thrill our customers, but also gives them an opportunity to experience new music firsthand. These guys are unmatched!"
- Brat, Santa Monica
"A lot of people claim to target trendsetters, but very few people actually deliver them. Through brand integrity, community & truth, The MuseBox speaks to every single one of those elusive yet very essential assholes."
-Livia Tortella, Vice President of Marketing & Artist Development, Atlantic Records Group
"Thanks for the report. It's really a fantastic product - really helpful for me, and puts everything in perspective. Working with such knowledgeable folks was really a pleasure and a great experience for me, and I think this report is an important reminder of some of the successes, things to keep working on and contacts to pursue. "
- Ben Wilson, That's The Spirit
