If you’re starting up your own business and taking the leap into the foray of entrepreneurship, then you might be wondering what tools and avenues are best to explore to maximise not just your time, but your money as well. After all, no one wants to be seen to be wasting money when it comes to starting up businesses. Read ahead to find out about five marketing tools that you can’t afford not to have in your new start up.
Logo Makers and Logo Development
Depending on your business, you will be wanting to consider development of a great logo that screams your business name when people see it. All the best companies have a great logo, but having one of your own doesn’t have to cost thousands upon thousands of dollars to get. Sites like Fiverr and Upwork will help you design the logo you want to your specifications in no time and for less than you think (think in the area of under fifty dollars, depending on your needs). If you don’t have the money to devote to logo development, why not consider making your own through programs like Spaces’, which allows you to make your own logo 100% for free.
Once you have that logo under your belt, one of the next things you will want to look into is custom signage through a great signage company like this one in Perth. Signage is also one of the first things people will associate with your business, and you can send your logo over to them for incorporation in your signs for your shop/store front. Making your business stand out has truly never been easier.
Buffer and Hootsuite
For those social media savvy entrepreneurs, getting your face out there to the world is just as important as having a physical shop in town – sometimes more so! To help streamline social media and posts to it, programs like Buffer and Hootsuite can help you connect several social media platforms to one dashboard from which you need to post only once in order to reach all your audiences. This will save valuable time – especially when you’re just starting out so that you have more time to focus on more important things – like building your business! Likewise later down the line, this can be instrumental to helping administrators save time and money by employing this program to make social media posting faster!
SurveyMonkey and MailChip
Ook ook! It seems that these days blanket marketing by email is not only the go to method for newer, small businesses but it also proves a valuable and useful marketing agent. MailChimp can be scheduled in advance for newsletters and other advertising, so all you need is just some brilliant content and a list of emails to send it out.
Rapportive and Scraper
Two relatively unknown tools for marketing, Scraper helps you pull content from your competitors’ webpages and see what is working for who and what isn’t as well as pull their data into an excel spreadsheet which can help you create cold email lists and other data based marketing tactics. Rapportive does something similar in that it helps you find the emails that will potentially get the most out of your business offerings, allowing you to email the right people the right offerings. It can be a bit trial and error, but has the potential to target your specific audiences with ease.
So there you have five – well, more – fantastic marketing tools to help you and your new business succeed! There are so many options nowadays that marketing has never been simpler, so get out, get noticed and build up that brand!