Looking for different ways to develop your business? Promotional giveaways might be the answer. Take a look at why you should use promotional business items and how they can help you grow your business.
The level of competition facing all small businesses is the greatest it’s ever been. Therefore, the need for promotional giveaways has never been more necessary.
This is because they’re both a practical and low-cost way of marketing to both current and potential new clients.
The statistics speak for themselves, as eight out of ten American consumers own anywhere between one and ten promotional products. That’s a staggering amount of people!
So without further ado, let’s dive into how you can use promotional items to boost your business.
1. Cheap and Effective Marketing
When done correctly, a marketing campaign centered on low-cost promotional products can be just as effective as paid social media advertising.
All you need to do is find a decent supplier who creates quality products at a low price. Typically, wholesalers are best for this because they specialize in the mass production of goods.
Then all that’s left to do is give away your products with the aim of getting your consumers to remember you.
With that in mind, we move swiftly on to our next point…
2. Get Your Brand Recognized
Promotional products are an excellent way of encouraging people to remember your brand logo.
Naturally, if you’re able to get customers to associate positivity with your branding, then you’re well on your way to creating compelling advertising that’ll boost sales.
Don’t just take our word for it; a recent survey suggests that 89% of customers remember the company who gave them a promotional product (even two years after the gift was received!)
This occurs because people tend to keep these products for months. Therefore, they’re reminded of your company and all the connotations they associate with your brand (whether that be good or bad!)
3. Your New Business Card
Debatably, promotional products have become the new and improved business card.
However, unlike business cards, these offer something of value and provide a more personal introduction to your company.
When done correctly, you’re able to initiate a professional relationship with the consumer. This is why we always recommend printing your contact information on your gifts.
That way, customers won’t have to go to great lengths to find out how to get in touch. This will inevitably increase the number of inquiries you receive, which can only be good for business!
If you can also encourage potential customers to participate in your social media campaigns, even better! For example, make your hashtags known or print a QR code on your gifts.
This is a super easy way of extending the length of time the customer interacts with your brand (without wasting too much of your time and effort).
4. Promotional Products Mix Things Up
Even though marketing is becoming increasingly digitalized, people of all ages and cultures love freebies. We always have, and we always will, it’s as simple as that!
Customers love variation; we’re bored of traditional business cards and standard website interfaces, customers appreciate something new. Use your promotional product as an opportunity to give them something novel but useful
Trust us; your clients are sure to remember you for it because you’re communicating to them that your company wants to help them out in their everyday life.
This action is an excellent way of building trust and rapport with potential customers which eventually leads to developing a sense of brand loyalty.
For example, have you ever been to a networking event or trade show? If so, did you notice that the stands attracting the most attention gave away the best gifts?
They could provide the worse service in the world, but for that split-second, consumers are flocking to hear what they have to say. This is all because people like and respect generosity, and provokes a feeling of loyalty within consumers.
Ultimately, what we’re trying to say, is that if you make the most of this opportunity not only do you boost brand awareness but you also begin to create a loyal following of dedicated customers.
Which leads us straight to our next point…
6. Promotional Gifts Increase Encourage Repeat Customers
As you probably already know, it’s more cost-effective for business owners to focus on retaining their current customers, than continually trying to find new clients.
Therefore, showing commitment and dedication to your current following is a good use of both your time and money because you’re far more likely to make a more significant return on your investment.
So, we recommend that you take time to consider how you can provide your clients with personalized products that’ll resonate with your target market.
Which Products Make for the Best Promotional Giveaways?
If you’re stuck for ideas, then we suggest starting with a mug and working your way from there.
This is because studies show that 57% of people can recall the company who gave them a mug, and let’s face it, who doesn’t enjoy a piping hot cup of coffee in the morning?
Think of how much exposure your brand’s getting each day!
If you want to know more about the kinds of gifts available to you, be sure to check out Dynamic Gift Promotions’ full range.
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