Look around you. In every man-made item that you have in your home some creativity went into it. Someone had to design the unique look of your lamp, or of your computer, or of even your simple, wooden desk. In everything humans have ever been able to create, some creative design had to be thought up. The technical aspect couldn’t be the only thing that got any thought; being creative was just as important in the process.
In a report from 2013 entitled The Future of Employment, academics studied 700 different professions and tried to predict how likely it would be that the professions they studied would one day be taken over by robotics, or Artificial Intelligence (A.I.). These academics were located at the University of Oxford.
What had they found?
The more creative the job, the less likely were they to be taken over by any kind of A.I. The jobs of telemarked, account clerks, and even umpires and referees might have a chance of eventually being taken over by A.I., but not creative jobs. This was especially true for art directors and graphic designers. Why is this?
In an investigation by Precision Printing, who provide business stationary printing among other services, they interviewed five different graphic designers for their Masters of Design series which you can check out here, or down below. In these interviews, they find out what makes this profession of graphic design stand out from the rest — what makes it so unique. They also find out why it’s so hard to replicate the creative minds of humans, making it difficult, if not impossible, for robotics to do the same things that humans can do in these fields. You can read the interviews from the following top design professionals.
A dandypunk – An alumnus from Sundance’s New Frontier Story Lab 2014, designer for the Cirque du Soleil and artist in residence at Walt Disney Imagineering. A dandypunk likes to mix refinement, wit and punk.
Timba Smits – Designer, illustrator and creative director of Little White Lies. Timba Smits has created work for The New York Times, The Guardian, Dunlop and Ride Snowboards.
Ryan McElderry – Senior Graphic Designer at online marketing agency Mediaworks, working with clients like MaxiNutrition, Stagecoach and House of Fraser on website, content marketing and app projects.
Radim Malinic – Head of design company Brand Nu, working as a commercial illustrator and designer specialising in web design, video and branding, for his clients Arts Council England and BBC.
Mike Kus – Illustrator, graphic designer and photographer, working on brand such as Burberry, O2 and Berocca. He regularly speaks at design and technology conferences. Read the interviews here!