Musebox X-Factor Marketing

The MuseBox specializes in what we call “X-Factor Marketing” – the “special sauce” in a campaign that connects our projects and clients with new audiences, taking them into fresh and new channels via creative outreach and development.  Of course, it’s great to brainstorm and come up with fun and novel ideas that sound good on a whiteboard, but the challenge is in the EXECUTION, to take those programs from a cool idea to a fully developed and successful promotion.  The MuseBox team brings our years of experience in developing unique connections and programs, working across digital, social, retail, and lifestyle channels to execute programs such as these:

1. SESAC / NYC Rising –  800 bands / 16 finalists / 5 winners … and 5 great partners!

To help build the brand for Performing Rights Organization SESAC with the music industry and developing artists, The Musebox created and managed the NYC RISING artist development contest. READ MORE.

2. The Ames Sessions – creating the tastemaker connection for a boutique hotel

The challenge from our client MORGANS HOTEL GROUP was to brand their Boston property the AMES HOTEL as a sophisticated yet cutting edge and vibrant hotel property, involved with and contributing to the entertainment scene in Boston. READ MORE.

3. SUMMER FRIDAYS – spinning the fun on Turntable.fm

The Musebox partnered with top tech and culture outlet MASHABLE to curate a weekly series of events on the red-hot Social Music website Turntable.fm. READ MORE.

4. SCATTERED TREES

The Musebox conceived and created the FOUR-PLAY VIDEO CONTEST for Chicago band SCATTERED TREES and their label Roll Call Records.  Under the program, we worked with the film departments at four New York area schools – NYU, Columbia, Princeton, and the School of Visual Arts to involve their top film students in the making of a video for the band’s song “Four Days Straight.”  READ MORE.

5. MAROON FIVE – Getting their “Hands All Over” some unexpected audiences!

The challenge for MAROON FIVE on their last album release was to reactivate their original audience, eight years after the release of their breakthrough album SONGS ABOUT JANE. READ MORE.

6. Minus the Bear – getting the fans involved in “Your Days & Your Nights”

Our campaign with Seattle’s indy stars Minus the Bear complemented the band and label’s  traditional PR and promo outreach, and increased their fan engagement for the 2010 tour and album. READ MORE.

7. Bill Hicks – “Re-Animating” an underground legend

To help drive awareness for the comprehensive BILL HICKS Audio box set THE ESSENTIAL COLLECTION, we developed a unique user-generated video promotion that lived up to the spirit of the legendary underground comic. READ MORE.

8. Hunter Valentine – taking the “Tour de NYC” to the streets

Working with our partner Tommy Boy Records, we developed the “Tour de NYC” program for the first US release of Brooklyn-via-Toronto punk-pop trio HUNTER VALENTINE. READ MORE.