Services

Your 360° North American Marketing Solution

The MuseBox is a full-service management and marketing agency uniquely positioned to help artists and labels thrive in today’s rapidly changing environment. Headquartered in New York City and Toronto, The MuseBox has created a network of international influence, delivering global reach and results for artists, events, and clients around the world. Since its founding in 2006, the company has played a key role in developing the careers of such artists as The Killers, Bloc Party, Modest Mouse, Air, Death Cab for Cutie, Herbie Hancock, Queens of the Stone Age, Corinne Bailey Rae, and many more.

The MuseBox is unique among agencies, with a team of music industry veterans committed to artist development and success for the independent musician, as well as like-minded labels, brands, and startups. Our approach combines years of branding and marketing experience, extensive contacts in both underground and mainstream cultures, and a comprehensive approach to multi-tiered relational marketing.

Now, embracing the opportunity of a radically changing music climate, The MuseBox has now expanded on its base of marketing and brand management services, to offer a full suite of digital tools and label management services tailored to the needs of established and developing artists. The company’s team will provide strategic direction and tactical support, empowering our clients to choose from a variety of distribution strategies and guiding them through a changing world of distribution and opportunity.

Key elements of your customized MuseBox Project Plan can include any or all of the following:
Online Marketing
Publicity and Media Relations
Lifestyle Marketing
Distribution and Sales Services
Creative Services and Interactive Development
Label and Product Management
Social Network Development and Management
Tour Booking
Tour Marketing
DJ & Club Marketing
Industry Outreach and Marketing
Music Licensing
Professional Consulting Services
Additional Services

The MuseBox customizes each price plan for each client we select based on the clients needs and goals as well as the services rendered for the time frame of the campaign. It is extremely important to The MuseBox that we only work with clients in which we truly believe and thus work tirelessly to achieve our goals. So in turn, we not only customize our services and campaigns to each artist and but also try to apply a fee that is commensurate with that campaign.

If you’d like to discuss rates further with us please send us a BRIEF email and include the following:
- An accurate link to your music or content
- Any relevant information on your band (short bio, info on recording, label history, tour history, etc. etc. )
- A current phone number

All campaigns are customized for each individual client, but you can view our Rate Card here to get a general idea of our pricing.

We proudly accept:

Online Marketing
The MuseBox maintains an ongoing relationship with a full range of online media and develop coverage with target outlets:
- Promote downloads and streams, land reviews and market shows
- Create multi-tiered promotions and contesting
- Online video distribution
- Develop and execute advertising and media buys, viral content distribution
- Marketing, content, and e-commerce partnerships with streaming video sites, social networks, ad-supported services and more (back to top)

Publicity and Media Relations
Our team will service and promote a comprehensive panel of national, regional, online, broadcast, NPR and other media outlets:
- Pitch and arrange for interviews, reviews and previews, artist features and more
- Increase artist profile through creative placement with targeted lifestyle and general-interest media outlets (back to top)

Lifestyle Marketing
Create and implement contesting and promotions
- Gain in-store play with independent boutiques, salons, record stores, art galleries, etc…
- Pitch in-store play with national retailers and programmers (back to top)

Distribution and Sales Services
Depending on your needs, we will manage all phases of digital and physical retail campaigns from product setup and content delivery to ongoing marketing programs:
- Content management and delivery to all digital and mobile sales providers (iTunes, Amazon MP3, Rhapsody, etc.)
- Product setup, solicitation, distribution, and management with North American physical retailers
- CD and vinyl release planning and manufacturing services
- Focused and aggressive retail marketing including in-store play, contests, promotions, and performance opportunity.
The MuseBox works with EMI Distribution and can help fulfill your distribution needs, both physical and digital.(back to top)

Creative Services and Interactive Development
Our award-winning team of developers will create and implement all the tools you need to ignite and develop a network of fans and supporters:
- Online advertising: creative development and media management
- Website development, viral content creation, music widgets, podcasts, games and apps
- TV/broadcast content development including videos, EPKs, custom productions, etc.
- Graphic design services for print advertising, brochures, etc.
- Tools enabling direct e-commerce sales from band and label-managed websites (back to top)

Label and Product Management
With a team of music marketing experts, each with a history of innovation and proven success in artist development and management, the MuseBox team can provide strategic direction and implementation on all phases of label management and album release planning:
- Ongoing business development and strategic consultation
- Create and execute full marketing plan for each release
- A&R consultation and development
- Reporting and administration
- Manufacturing liaison
- New product development: premium bundles, new configurations (back to top)

Social Network Development and Management
We will build and develop a committed network of fans and supporters, and engage them to help create a groundswell of support:
- Market via social networks and develop online community
- Fan database management and development
- Website management
- Manage fan communication and dialogue
- Strategic release of exclusive and viral content to fan lists (back to top)

Tour Booking
The MuseBox will leverage our nationwide network to provide crucial support and connections to develop initial your North American tour base:
- Direct booking services for small tours, national tours or one-off showcases in most markets
- Connection with key booking agencies as project develops
- Targeted local-market field marketing (back to top)

Tour Marketing
We can provide all crucial marketing and promotion services to create high impact and long-term audience building around all live performance opportunities:
- Email blast to our large network of engaged fans and tastemakers promoting upcoming tour dates
- Partner with local media and online outlets to assist in the promotion of live events
- Invite tastemakers to attend shows and create logical cross-promotions with lifestyle outlets along tour route
- Create and distribute national tour promotion widgets and viral tools
- Develop additional opportunities - after-parties, retail appearances, meet-and-greets, guest DJ spots, etc. – to build awareness and relationships (back to top)

DJ & Club Marketing
Through our ongoing relationship with a network of influential DJ and Club culture mavens, we garner important buzz among the tastemaker community for our projects. In addition, many of our DJ’s and promoters have extensive email lists and blogs that they use to promote their parties. Because of our strong relationship with our DJ’s, their efforts go above and beyond most pools out there, igniting potential interest in influential fans. We have many examples of starting the buzz through our DJ pool including our work with Bloc Party, The Killers, Modest Mouse, The Rapture, Wolfmother, She Wants Revenge and others.
- Create custom listening party events with a range of clubs and venues
- Promote music and brands to the largest DJ Pool in North America
- Incorporate music into weekly rock/dance parties in all major markets by doing ticket giveaways, in venue POP, and swag giveaways
- Organize guest DJ slots and club residencies for appropriate clients and artists (back to top)

Industry Marketing
Our database of key b2b contacts enables the MuseBox team to provide a crucial bridge to industry decision-makers on our clients’ behalf:
- Targets include major and independent A&R, publishing, booking agents, tastemaker media, online partners, retailers and distributors
- Set up and promote artist showcases, demo review sessions, industry networking opportunities, etc. (back to top)

Music Licensing
Our efforts result in direct Music Licensing and revenue opportunities for clients, as well as developing and providing continuing opportunities for brand involvement:
- Film, TV, Advertising, and Video Game placement
- Customized marketing programs around each music placement
- Online – streaming service licensing
- Sponsorship development
- Branded Music Compilation CD's (back to top)

Video Promotion
We service and promote all National, Regional, Web, Retail Pools and Club Outlets:
- Officially service video in preferred tape format with all submission forms
- Develop and secure featured play, interviews and station promotion opportunities
- Leverage fan communities and cross-promotions to increase impact
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Professional Consulting Services
Put our expertise to work on behalf of your own band, company, or brand:
- Long-term career development
- Recommendation and connection with key industry contacts
- Strategic overview of the music marketplace and tastemaker culture
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Additional Services
The MuseBox team can leverage its expertise and network in different areas customized to each client need, including such additional elements as:
- Campus and Specialty Radio promotion (CDN only)
- Grant writing (CDN only) and Government Relations
- Photography: live concert, press and publicity shoots – studio or location
- And more!
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