Posts Tagged‘copywriting’

If They Told You Copywriting Is Formal Communications – They Lied!

Those of us who studied formal communications at a time when rules were paramount probably have the greatest trouble writing for today’s online audience. Although content writing is, in a manner of speaking, formal communications, the rules have changed. The object is to engage the reader and a highly sought after copywriter will focus on that. What I have learned in more than a decade of writing with literally tens of thousands of articles online is that rules were meant to be broken – so break them! The Rules of Engagement No, you aren’t training for the military but you…