Posts Tagged‘marketing’

Types of Digital Marketing

Each type of business needs a different type of digital marketing and the strategies that come with it. It’s always better for a brand or company to have an online marketing strategy, but understanding which ones would work best for the situation, or simply knowing your options might affect or even change the way a company is perceived in the public eye. It’s important to know the types of digital marketing, because you might not always have the budget for an expert. Search Engine Optimisation  SEO is one of the strongest types of digital marketing out there. 94% of all…

3 Low Cost, High Impact Ways to Advertise Your Business

Source On today’s hyper-competitive business landscape, attracting your prospective customers’ attention and staying on their radar screen are vital for success – and frankly, for survival. Even if you currently enjoy plenty of repeat business and word-of-mouth referrals, it’s only a matter of time before competitors start poaching current and future customers from your roster; that is, if they haven’t started already. Yet with this being said, advertising your business needs to be strategic, affordable and controlled — not frenetic and haphazard. Otherwise, instead of generating ROI, you’ll waste time and money. To safely achieve the former and steer clear…

Fight Back – Review Your Own Customers

Online reputation is nothing new. People have taken great pleasure in looking up companies online to find out which ones offer the best quality and the best value for money. Websites like Angie’s List and Yelp are consumer favorites, enabling them to decide whether or not they are likely to have a positive experience there. Unfortunately, however, these sites have also caused the demise of many businesses, because they are attractive platforms for people who simply want to leave negative comments for the fun of it. Online reputation management has become increasingly complex, therefore, because an attack can come from…

Urban Art Redux: Using Tape Art in Your Business

Source Art can make a business stand out, whether it’s a memorable logo or framed pieces in a corporate lobby. Many businesses, particularly those located in urban areas or engaged in creative endeavors, have used art in their offices and buildings to draw attention to themselves. For years, this meant murals or other painted art which was problematic if the premises were rented. The landlord might have a ban on painting the exterior of the building, fearing that if the business moved, they’d be stuck having to paint over the art. Then came tape art. Collaborative Creativity Tape art began…

Advertising Techniques an SEO Company Can Help You with

Source If you own a company, you will know that advertising is a hugely important way to get more customers through your doors. In fact, without advertising, you will struggle to survive in today’s economy, and find it impossible to compete with all the other businesses that try to get rid of you. Advertising can be done in a variety of different ways. However, with the internet becoming an increasingly important medium, this is really where you should focus your efforts. And this means your quest should start by finding a search engine optimization agency to help you out. What Is…

Three Examples of Smart eCommerce Social Media Campaigns

It is impossible to overstate the value of social media as a marketing platform. A recent study conducted by the Pew Research Center of Journalism & Media revealed Facebook now reaches a remarkable 67 percent of U.S. adults. For marketers, this represents an outstanding opportunity. Recognizing this, the following three companies have enhanced their brands significantly with smart ecommerce social media campaigns. Dollar Shave Club (DSC) came out of nowhere in 2012 to completely disrupt the $13 billion shaving industry. The company’s management team freely admits DSC would not exist today were it not for social media. Among other uses, it serves as…

Why Your Business Should Tap Social Media Influencers and Celebrities

Opening a business? Needless to say, you’re doing a very tough job. Apart from actually running your company, you will need a lot of marketing and promotions to attract potential consumers. What strategies would you like to try? These days, connecting with influencers and social media celebrities is becoming one of the most effective ways to promote a business. Perks of Connecting with Social Media Influencers to promote your busines Tapping social media influencers can benefit you in different ways. Social media stars can influence a large number of consumers. But apart from that, tapping them can help your content…

5 Marketing Tools You Can’t Afford Not To Have For Your Business

  Source If you’re starting up your own business and taking the leap into the foray of entrepreneurship, then you might be wondering what tools and avenues are best to explore to maximise not just your time, but your money as well. After all, no one wants to be seen to be wasting money when it comes to starting up businesses. Read ahead to find out about five marketing tools that you can’t afford not to have in your new start up. Logo Makers and Logo Development Depending on your business, you will be wanting to consider development of a…