Posts Tagged‘online sales’

Are You Accidentally Turning Away Potential Ecommerce Customers?

Driving traffic to your ecommerce website through paid and unpaid marketing efforts is important. But it’s what site visitors do once they get there that really matters for your bottom line. If you have tens of thousands of visitors each week but few sales, it’s a wake-up call you need to make changes to your site to boost conversion rates. Ask yourself: Are you accidentally turning away potential ecommerce customers with something you’re doing—or not doing? Nearly every online merchant can do something to optimize their sales funnel in the hopes of turning more visitors into bona fide customers. Metrics to Gauge…