Posts Tagged‘online’

Social Media Ethics and the 5 Deadly Sins

Social media is one of the key communication and marketing tools in the world today. However, it is also still very new, and this is leading to companies – even huge ones – making serious mistakes. Interacting with customers through these networks has to follow a set of rules, but these haven’t been clearly defined yet. People like Matthew F Knouff are in the process of changing this, gaining an understanding of the importance of ethics in social media. So far, five key “deadly sins” have been identified. Not Reporting on an Endorsements Reporting on endorsements is quite complex. Essentially, if…

How Do You Stop Online Detractors in Their Tracks

We live and breathe the internet. It is where we go to shop, to make friends, to learn, to work, and more. One of the main things we use it for, however, is to help us make purchasing decisions. We check out reviews about products, services, and companies before we decide whether to spend our time and money there. What this means for businesses is that they must focus on their online reputation. And that is where online reputation management services come in. All of us do it: we use the internet to find out what others have said about organizations…