Posts Tagged‘social media’

How Social Media Is Helping Solve Crimes

The popularity of social media platforms like Facebook, Twitter, and Snapchat has not only transformed human interaction, but it has also changed the way we deal with news and information. Where before we relied on the morning newspaper or the evening news to know what’s going on, today we can receive news almost instantly, including blow-by-blow accounts from people on the ground. But even as social media continues to change the way we communicate, it’s also having quite a positive impact on something quite unexpected: solving crime. A Trail of Evidence Everyone is practically glued to their smartphones these days,…

Social Media Ethics and the 5 Deadly Sins

Social media is one of the key communication and marketing tools in the world today. However, it is also still very new, and this is leading to companies – even huge ones – making serious mistakes. Interacting with customers through these networks has to follow a set of rules, but these haven’t been clearly defined yet. People like Matthew F Knouff are in the process of changing this, gaining an understanding of the importance of ethics in social media. So far, five key “deadly sins” have been identified. Not Reporting on an Endorsements Reporting on endorsements is quite complex. Essentially, if…

How to Become a YouTube Superstar

Source YouTube has made it incredibly easy for just about anyone with a cellphone to be able to star in their very own videos. Whatever talent it is that you think that you have got, you can present it to the World as long as you have an internet connection, a YouTube account and a cellphone or camera. Many people who have a special ability in front of the camera, people like the enigmatic prophet TB Joshua a man who captivates so much with his sermons and teachings that he has amassed over 600 million views on YouTube, have gained a…

Three Examples of Smart eCommerce Social Media Campaigns

It is impossible to overstate the value of social media as a marketing platform. A recent study conducted by the Pew Research Center of Journalism & Media revealed Facebook now reaches a remarkable 67 percent of U.S. adults. For marketers, this represents an outstanding opportunity. Recognizing this, the following three companies have enhanced their brands significantly with smart ecommerce social media campaigns. Dollar Shave Club (DSC) came out of nowhere in 2012 to completely disrupt the $13 billion shaving industry. The company’s management team freely admits DSC would not exist today were it not for social media. Among other uses, it serves as…

Why Your Business Should Tap Social Media Influencers and Celebrities

Opening a business? Needless to say, you’re doing a very tough job. Apart from actually running your company, you will need a lot of marketing and promotions to attract potential consumers. What strategies would you like to try? These days, connecting with influencers and social media celebrities is becoming one of the most effective ways to promote a business. Perks of Connecting with Social Media Influencers to promote your busines Tapping social media influencers can benefit you in different ways. Social media stars can influence a large number of consumers. But apart from that, tapping them can help your content…