X-Factor Marketing: Bill Hicks

To help drive awareness for the comprehensive BILL HICKS Audio box set THE ESSENTIAL COLLECTION, we developed a unique user-generated video promotion that lived up to the spirit of the legendary underground comic.  Working with the key street culture site Street Boners and TV Carnage, we created the “Re-Animate Bill Hicks” contest, where fans created their own animated videos set illustrating some of Hicks’s greatest and most cutting routines.