X-Factor Marketing: Minus The Bear

Our campaign with Seattle’s indy stars Minus the Bear complemented the band and label’s  traditional PR and promo outreach, and increased their fan engagement for the 2010 tour and album.  Key cross-promotions with Thrillist and Lulus.com diversified MtB’s reach, exposing the band to large, new demographics with no advertising cost to the client.  We also partnered with key streaming music provider Mog.com, to develop the “Your Days/Your Nights” playlist promotion, with fans called on to create their own playlist on those themes.