X-Factor Marketing: Summer Fridays

The Musebox partnered with top tech and culture outlet MASHABLE to curate a weekly series of events on the red-hot Social Music website Turntable.fm.  The SUMMER FRIDAYS room on Turntable.fm hosted weekly listening parties and co-DJ events featuring great current and classic artists, including the Human League, the Glitch Mob, Gavin Friday, the Real Tuesday Weld, Nat & Alex Wolff, and many more!

Supporting promotion across Mashable.com, related online media and social networks reached an average of 4.5 million fans each week for the events.  In addition, everyone had a blast interacting and sharing the music!