If you own a company, you will know that advertising is a hugely important way to get more customers through your doors. In fact, without advertising, you will struggle to survive in today’s economy, and find it impossible to compete with all the other businesses that try to get rid of you. Advertising can be done in a variety of different ways. However, with the internet becoming an increasingly important medium, this is really where you should focus your efforts. And this means your quest should start by finding a search engine optimization agency to help you out.
What Is Search Engine Optimization (SEO)?
SEO is not a singular thing, but rather it is a collection of actions and a continuous process of using those actions to get your website found. If people can find your website, they will also come to it, which means they are more likely to spend money on your products or services. Finding your website is done through the major search engines.
SEO companies utilize a variety of different techniques in order to get their work done, and they will expect a considerable amount of assistance from you. However, the technical work is left to them, they will mainly need you for information. Some of the things they will do for you includes:
- Finding keywords that people are likely to use if they are looking for you.
- Writing articles and blogs.
- Engaging in link building.
This is quite a technical thing to do that requires extensive knowledge of different online sources. This is also why you should work together with an SEO agency, rather than trying to do everything yourself.
The SEO agency will start by working with you on identifying keywords, for which they are likely to use the Google AdWords Keyword Tool. Keywords are the heart of your overall online advertising and marketing strategy. The keyword needs to be something that people are likely to use, and that is relevant to your business. For instance, “velvet dog harness” may be a very popular keyword, it is completely irrelevant if you sell beeswax candles. Your SEO company will be able to advise you on which keywords are relevant to your organization, and which ones are not. They should also help you to focus on local SEO, something that Google is very keen on, by adding your geographical location to those keywords.
SEO, lastly, is also about having an excellent website. It has to be user friendly and easy to navigate, so that people can actually use it properly. Your site should show what your products and services are, while at the same time making it very clear who you are. On page marketing is another very important element of SEO that an agency can help you with. They will build on such issues such as site maps, image optimization, header tags, metal descriptions, title tags, and so on. This really isn’t something you can do yourself, because it is a full time job.