The Basics of Ecommerce Business and Why Invest in Ecommerce Platform Integration

In 2019, the average American spends a good chunk of their time on the internet each day. Whether it is surfing the web for current events, watching cute puppies on YouTube, or shopping online, the internet is here to stay. We don’t even need to leave the comforts of our own homes to get our groceries anymore; they can be delivered right to our doorsteps.

These changing times mean that more and more business is conducted over the internet. New ecommerce businesses are starting every single day selling a wide range of products and services. If you’re looking to start a business, the way to do it is through ecommerce.

Unfamiliar with the world of ecommerce but hoping to learn more? Here are a few basics of ecommerce and ecommerce platform integration to get you started on the right foot.

What is an ecommerce business?

Ecommerce is just as it sounds; it is a business that is done completely electronically. Instead of a potential customer walking into your store or office, he or she will visit your web page instead. Your services or products for sale will be posted on the site, giving potential customers the opportunity to shop and purchase whatever you are selling just with an internet connection.

What do you need to start your online business?

First and foremost, you need a product or service to sell. Once you have established that, you’ll need to setup your online store. This obviously requires a laptop or other device that can connect to the internet as well as an internet connection. Your online store should look presentable, professional, and it should be easy to navigate.

You can either set up your website and online store on your own or you can use one of the several ecommerce platforms available. Shopify is by far the most popular one that allows you to start, grow, and manage your business online. Keep in mind that you’ll have to pay for a service like this, but the monthly fee might be worth it for you.

What are the perks of owning an ecommerce business?

As we mentioned before, more and more business is conducted over the internet. This means that it can be tricky to get your name out there. But if you put in some time, effort, and money you could be earning money in no time.

One of the main perks of owning an ecommerce business is that it can be done remotely. Since you won’t actually have a retail location, you can typically conduct your business from anywhere in the world. Another benefit is that there is little overhead cost (depending on your business). You won’t need to pay rent for an office space and if you run it yourself you won’t need to pay employee salaries.

What can ecommerce platform integration do for your business?

An ecommerce platform integration system will integrate all of your vital information from the ecommerce platform (like Shopify or Amazon Marketplace) into your own personal system. All information regarding your business will be integrated into one easy to access place. This allows you to run your business more efficiently.