Browsing CategoryBusiness

Enlisting the Right Help for Your Tech Business

The idea of bringing professional help on board in business is hardly a novel one. A lot of the time, you’ll encounter a problem that you can’t solve in-house, with your own team lacking the skills or expertise needed to approach something at the level you’d hope. It is a tricky balance to strike, however, as you don’t want to rely on these skills to the extent where your business isn’t able to offer anything unique – or to the point where you’re spending more money on these connections than you’d like. Therefore, you have to think about the help…

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What Is An Accessibility Overlay?

You may have heard of using an accessibility overlay to help people with disabilities better access your website, but what exactly is an overlay? Can it benefit everyone? In this article, This article will answer those questions and more. An accessibility overlay, or a WAI (Web Accessibility Initiative) overlay, is a set of instructions that tell a screen reader how to treat elements on a webpage properly. Most modern screen readers can utilize these overlays to make it easier for people with disabilities to use and access your website properly. What Do They Do? These overlays benefit everyone, including users who…

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How the ADA Can Affect Your Website – accessiBe WordPress

The Americans with Disabilities Act (ADA) is a civil rights law that prohibits discrimination against people with disabilities. The ADA applies to all public accommodations, including websites. This means that if you have a website, it must be accessible to people with disabilities by using tools such as accessiBe WordPress. Organizations that violate the Americans with Disabilities Act (ADA) may be subject to legal penalties. However, these penalties vary depending on whether your organization is a public or private entity and what type of violation was committed. The Department of Justice has made it clear that “Voluntary compliance by an…

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Why Long-Form Writing Is More Effective Than Short Posts

In the marketing world, it used to be said that shorter posts were better for your blog. It makes sense: readers have more to read than ever, and less time to read it. So, by making short, punchy posts, you can cut through to what people really want and leave the fluff out. It was also better for SEO to keep the waffle from your blog or landing page. So, what’s changed? Readers spend time reading As obvious as it might seem, content consumers reserve some part of their day for reading and learning. Some websites exist purely to pack in as…

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Should The UK Government Be Responsible For Care of the Elderly?

The focus on care for the elderly in the UK, it could be argued, should be at the forefront of the government agenda. Why? Well, the answer is simple – people are living longer, but with age, even with the advances in medicines, etc., comes varying degrees of mobility issues and the need for extra care and support. Recently, there has been a strong focus on loneliness among the elderly, also highlighting the need for a proper network of support and care for those who do not have the help of family or loved ones. According to a survey by…

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How To Optimise Your Website For Google My Business

Having a well-optimized Google My Business (GMB) listing is critical to any local SEO positioning strategy. When optimizing a Google My Business listing, many people are unsure which link they should add in the web field; Should the link to the home page or a landing page be? This article, written by Josh Page from www.thesearchequation.com discusses which link to use based on the number of locations your company has and shares interesting information about how Google crawls the page to which it links from GMB. In this post, we talk about a much-asked question, which arises all the time, and that…

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Content Marketing For Beginners

With the advances in technology, massive ways to market your content online now exist. With the tech-savvy generation, it has gotten easier for small entrepreneurs to reach out to their target clients with just a click. As a beginner, there are plenty of niches you can decide to major in. However, you must be passionate about the niche you choose to colonize. By this, you will ensure that you dispense quality content that satisfies your audience. Your main aim in content marketing is to generate traffic to your site. Thus, you must capture your audience’s attention to prove your authenticity.…

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How to Find the Best Answering Service

Many small business owners still think that the answering service is a luxury that they don’t need. While it is true that you can function without one, there are some very good reasons to take the time to find the best answering service for your needs. First of all, when you’re running a small business, you probably have limited time to take phone calls and answer questions. You probably also have something better to be doing, like meeting with clients, promoting your business, or taking care of some other aspect of your job. Answering services are there for you when you…

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Building a Great Startup Team with Josh Melick

Josh Melick has seen a lot in his time as a startup entrepreneur. He started his own company, raised over $30 million in venture capital investment, and saw numerous companies acquired. Most recently, he was the founder and CEO of Broadly.com, a small business CRM built for mobile users. Josh is currently winding down his career as an entrepreneur, but he still regularly consults with new startups. One of the topics he talks about is what makes a great startup team. Josh Melick: It’s really hard to get out of the building and start your venture if it’s just you. Having…

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Local, National or International

When you’re putting together your initial plan for your business – or deciding on the best and most sustainable way you can grow – then you need to think about the scale of the business you’re putting together. Will you look for customers (or clients) at the local level, in the community you live in, across your whole country, or on the world stage? Starting an international business is not as difficult as you might think – tools like Shopify make it surprisingly easy for even a small-scale e-commerce business to market and ship all over the world! Likewise Shiply,…

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