business Archives - The Muse Box

January 2, 2022

How To Optimise Your Website For Google My Business

Having a well-optimized Google My Business (GMB) listing is critical to any local SEO positioning strategy. When optimizing a Google My Business listing, many people are unsure which link they should add in the web field; Should the link to the home page or a landing page be? This article, written by Josh Page from www.thesearchequation.com discusses which link to use based on the number of locations your company has and shares interesting information about how Google crawls the page to which it links from GMB. In this post, we talk about a much-asked question, which arises all the time, and that…

December 6, 2021

How to Find the Best Answering Service

Many small business owners still think that the answering service is a luxury that they don’t need. While it is true that you can function without one, there are some very good reasons to take the time to find the best answering service for your needs. First of all, when you’re running a small business, you probably have limited time to take phone calls and answer questions. You probably also have something better to be doing, like meeting with clients, promoting your business, or taking care of some other aspect of your job. Answering services are there for you when you…

September 7, 2021

Building a Great Startup Team with Josh Melick

Josh Melick has seen a lot in his time as a startup entrepreneur. He started his own company, raised over $30 million in venture capital investment, and saw numerous companies acquired. Most recently, he was the founder and CEO of Broadly.com, a small business CRM built for mobile users. Josh is currently winding down his career as an entrepreneur, but he still regularly consults with new startups. One of the topics he talks about is what makes a great startup team. Josh Melick: It’s really hard to get out of the building and start your venture if it’s just you. Having…

July 19, 2021

Local, National or International

When you’re putting together your initial plan for your business – or deciding on the best and most sustainable way you can grow – then you need to think about the scale of the business you’re putting together. Will you look for customers (or clients) at the local level, in the community you live in, across your whole country, or on the world stage? Starting an international business is not as difficult as you might think – tools like Shopify make it surprisingly easy for even a small-scale e-commerce business to market and ship all over the world! Likewise Shiply,…

March 20, 2021

Audrey Gelman – Private Habits of CEOs

CEO and entrepreneur Audrey Gelman has been at the top of her industry for many years, and is very much someone who is outspoken about her successful lifestyle. we often hear about CEOs and how they share similar skills which take them to the heights they’ve found, and it is certainly true that the do share many characteristics. What some don’t realize however is that these shared skills don’t stop in the workplace, and there are in fact many similar behaviors which most CEOs have. Here are just some examples of what those private habits of CEOs are. Moonlighting Despite how…

January 29, 2021

How Much Should Your Business Invest in SEO

You have probably heard and learned how SEO is your ticket to reaching potential clients and outranking your competition. Now you’re wondering, how much should I invest in SEO for my law firm? How much will bring in significant results and ROI (Return on Investment)? Different businesses have different SEO needs, thus likely to spend differently. According to a study by Backlinko, small businesses in the US spend an average of $497.16 monthly on SEO. Those who spent more than $500 per month had a 53.3% chance of getting satisfied with the results than those who spent less than $500.…

January 21, 2021

Virtual Answering Service Irvine Style

I run a medium sized office within around 20 staff and we serve a number of customers via an online format, as well as some customers who will come in face to face. Last year we pushed for some level of growth and we decided that it would be prudent to hire an answering service. The idea was that we wanted to streamline the way in which we worked and to increase the level of productivity in the business. When it came to a virtual answering service Irvine was the company who we chose, based on a recommendation from a good…

December 23, 2020

How GP Surgeries Can Lower Their Costs without Sacrificing Service

Source: Unsplash | @mdominguezfoto Doctors pay careful attention to their patients but rarely review their overhead costs. That is despite how much overhead costs them every month, averaging more than 60% of their billings. Overhead costs include salaries, medical supplies, office expenses, and purchased services. If you don’t manage these expenses, you may not earn a profit at the end of the year. Here is how GP surgeries can lower their costs without sacrificing service. Staff Staffing costs are almost always the biggest overhead cost in a medical practice. One solution to this is to carefully calculate staffing requirements. Start…

November 19, 2020

Examples of Integration API Which We Use Each Day

When it comes to learning about API and what integration API means the best way of making it make sense, is to look into some examples of how this works. API stands for Application Programming Interfaces and it is important because it is something which is being used by many companies around the world. The integration of API means that we can have a multitude of applications and programs which are able to talk’ to each other, and therefore provide better and more intuitive solutions. There are many examples of this which we actually use in our daily lives, let’s take…

November 11, 2020

Victor Restis Shares Interesting Thoughts on Diversification

The global pandemic showed the world our current processes in many industries need to be reevaluated. Our international shipping and trade industry are among them. The industry needs to maximize the strength, sustainability, and viability of global supply chains to survive future pandemics. Victor Restis, a Greek shipping executive and president of Enterprises Shipping & Trade, provides beneficial insights that discuss the new paths forward within the international shipping and trade industry. We learned from COVID-19, among many things, that, for the most part, global supply chains remained strong. Issues that consumers experienced were product availability and not the ecosystem…

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