Posts Tagged‘cars’

The New “Used Car Salesman” Reputation Must Be Based On Trust

The internet has made everything so impersonal, hasn’t it? In today’s car buying market it has become all about the bottom line. It isn’t that people weren’t always guided by the price that someone was offering, but reputation used to matter a whole lot more. What we are finding in trends for the New Year is that there is a real need to return to customer service. Car buyers, who were being guided only by the price tag of a car, are beginning to see that sometimes you get what you pay for. There is still something to be said…

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How Car Wraps Can Help – or Harm – Your Business

When car wraps first hit the streets several years ago, they were greeted with healthy skepticism among some business owners. After all, what kind of bottom-line impact and ROI could moving, mobile billboards really have? Well, fast forward a few years, and car wraps have firmly established themselves as legitimate and profitable advertising options. In fact, car wraps can reach more customers at a lower Cost Per Thousand Impressions (CPM) than virtually any other kind of outdoor or broadcast advertising. However, merely slapping a decal or logo on a car and driving around isn’t going to boost a brand. On…

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Our favorite automobile video channels on the internet today

Source While many of us have our favorite television shows covering cars and other vehicles, the nature of media has changed drastically in the past decade or so. In that time, the influence of the internet has grown so much that many people have cut the cord entirely, and have instead opted to entertain themselves through online avenues such as YouTube. If you take to the world wide web to get the latest information on cars like Robert Bassam does, be sure to check out the following video channels that specialize in the latest developments in the car industry… 1) Autocraft…

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Car Dealers Need To Up Their Lead Game In 2017

Industry experts are predicting a softer year for auto sales in 2017 after this year’s peak, but car dealers know that a softer year only means they have to lean in to keep sales up at their business. A successful salesperson doesn’t just grind the phone making cold calls, they make smart follow ups that are more likely to turn into test drive appointments and sales. There are 3 tricks to making more successful follow ups that are more likely to result in test drive appointments and sales, and they’re essential techniques for any salesperson as foot traffic to the…

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