In the marketing world, it used to be said that shorter posts were better for your blog. It makes sense: readers have more to read than ever, and less time to read it. So, by making short, punchy posts, you can cut through to what people really want and leave the fluff out. It was also better for SEO to keep the waffle from your blog or landing page. So, what’s changed? Readers spend time reading As obvious as it might seem, content consumers reserve some part of their day for reading and learning. Some websites exist purely to pack in as…
Why Long-Form Writing Is More Effective Than Short Posts
