Posts Tagged‘customers’

Taming the Fickle Giant: How A Secure Website Strengthens Customer Retention

So you are a business owner, with an eCommerce website. The website has all the product information, images and everything else that a customer needs to know. But the looming marketing question always remains – how do you keep your customers interested in buying your products or enjoying the services offered? The role of buyer security in customer retention Customer retention can be defined and categorized in different parameters and levels – product loyalty, business confidence, market preference and even network influence. However, it may also boil down to one very important and seemingly overlooked factor – security. Because the…

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Are You Accidentally Turning Away Potential Ecommerce Customers?

Driving traffic to your ecommerce website through paid and unpaid marketing efforts is important. But it’s what site visitors do once they get there that really matters for your bottom line. If you have tens of thousands of visitors each week but few sales, it’s a wake-up call you need to make changes to your site to boost conversion rates. Ask yourself: Are you accidentally turning away potential ecommerce customers with something you’re doing—or not doing? Nearly every online merchant can do something to optimize their sales funnel in the hopes of turning more visitors into bona fide customers. Metrics to Gauge…

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Study Revealed How Advertising Influences 90 Percent of Consumers to Buy

Advertising has always been (and will always be) an integral part of any business’s marketing campaign. The ad world has been spreading to different media and evolving over the years. Marketers continue to get smart and innovative about convincing people to buy, which is why we have been experiencing increased growth in advertising returns. A recent study just confirmed the importance and value of advertising. It shows that advertising converts almost every consumer, convincing 90% in total to make purchases. Specifically, the study shows that 81% of millenials (people born from the 1980’s to 2000) and 57% of baby boomers (people…

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POS Systems Are So Versatile, No Restaurant Should Do Without

For any restaurant, the key reporting and recording tool available to them is their point of sale (POS) system. When a restaurant point of sale on iPad system is first installed, people will need to get trained on it, so that it can be used to its full capacity. So what are some of the key things this type of system can done for you? Credit Card Processing It is very important that a POS system is able to take the order of a customer, and to make sure the fees for these orders are properly created. Most consumers now use…

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