Social media is one of the key communication and marketing tools in the world today. However, it is also still very new, and this is leading to companies – even huge ones – making serious mistakes. Interacting with customers through these networks has to follow a set of rules, but these haven’t been clearly defined yet. People like Matthew F Knouff are in the process of changing this, gaining an understanding of the importance of ethics in social media. So far, five key “deadly sins” have been identified. Not Reporting on an Endorsements Reporting on endorsements is quite complex. Essentially, if…
Social Media Ethics and the 5 Deadly Sins
