Industry experts are predicting a softer year for auto sales in 2017 after this year’s peak, but car dealers know that a softer year only means they have to lean in to keep sales up at their business. A successful salesperson doesn’t just grind the phone making cold calls, they make smart follow ups that are more likely to turn into test drive appointments and sales. There are 3 tricks to making more successful follow ups that are more likely to result in test drive appointments and sales, and they’re essential techniques for any salesperson as foot traffic to the…
Car Dealers Need To Up Their Lead Game In 2017
