When car wraps first hit the streets several years ago, they were greeted with healthy skepticism among some business owners. After all, what kind of bottom-line impact and ROI could moving, mobile billboards really have? Well, fast forward a few years, and car wraps have firmly established themselves as legitimate and profitable advertising options. In fact, car wraps can reach more customers at a lower Cost Per Thousand Impressions (CPM) than virtually any other kind of outdoor or broadcast advertising. However, merely slapping a decal or logo on a car and driving around isn’t going to boost a brand. On…
How Car Wraps Can Help – or Harm – Your Business
